Performance
Eve is considered a new category in the field of malt based alcoholic beverages. In 2006 Switzerland launched Eve, and is the largest “one market” innovation for Carlsberg within Western Europe.
Key communication target
Eve is for the self-confident, sophisticated and professional women aged 25-35 years old
Product
Eve is a sparkling, fruity and natural drink with low alcohol content:
- 3.1% alc. vol.
- Natural fruit juice
- Produced out of malt and syrup – all natural
- No bitterness, slightly sparkling
- 49 kcal / dl (30% less kcal than white wine, 40% less kcal than red or sparkling wine)
- Light color depending on flavour
- To be consumed from the bottle or glass (or with a straw)
- Lychee, Grapefruit & Passion fruit flavors
What is Eve?
- Fermented from natural raw materials and is brewed out of malt and syrup – all natural
Packaging
27.5 cl bottle
Availability
Switzerland
Website
www.cardinal-eve.ch