Carlsberg UK is a wholly owned subsidiary of

 

the Carlsberg Group and is UK's fourth largest brewer. It currently employs around 1800 people from home based staff to those who work in one of our 16 sites across the UK. Amongst the 16 sites are two main breweries based in Northampton and Leeds.

Backed by more than 150 years of Danish heritage, Carlsberg is a household name in the UK, widely known for its innovative advertising, famous strapline and sponsorship of football from grass roots level to the international stage. The Carlsberg family of brands is strongly supported by Tetley's, Holsten and Skol, also household names. The Tetley's name has been synonymous with the brewing of high quality ales for almost two centuries. However, Tetley's is not just about great beers, it's been supported by a number of successful TV campaigns most notably 'Smoothly Does It' and the recent 'Tetley's Don't Do Things By Halves'. Tetley's sponsorship of rugby at all levels has led to the brand being firmly established as 'the' beer of rugby.

San Miguel, recently added to Carlsberg UK's portfolio, fully compliments the current product range and sits in the UK as the No 1 'world beer' in the UK. A full marketing programme is being developed to drive the premium nature of the product in the UK.

The UK beer market is in long term decline producing a very challenging trading environment. On average 3% less beer is being drunk each year with growth areas in the drinks sector mainly restricted to the wine sector. However, Carlsberg UK continue to perform well and continue to deliver increasing market share in the take home market and the On Trade.

 

KEY DATES:

1868: Carlsberg brands first exported to the UK
1973: New Carlsberg Brewery built in Northampton
1992: Carlsberg and Allied Lyons merge brewing activities as Carlsberg-Tetley
1997: Carlsberg takes total ownership
2003: Company becomes Carlsberg UK

 

KEY FACTS:

Sites: 2 main production sites (Leeds & Northampton) and 16 sites around the country
Capacity: More than 1 billion pints of beer per year
Employees: 1.800
Market Position: 4
Market Share: Around 14.4%
Annual beer consumption per person: 95.6 litres
Carlsberg Ownership: 100%

 

MANAGEMENT:

 CEO: Isaac Sheps  CFO: Lars Vestergaard
   

 

CORE BRANDS: 

Carlsberg Lager, Carlsberg Export, Tetley’s Bitter, Holsten, San Miguel

 

CONTACTS:

Carlsberg UK
Jacobsen House,
140 Bridge Street,
Northampton NN1 1PZ
United Kingdom

Tel: +44 1604 66 88 66
Website: www.Carlsberg.Feedback.co.uk

 

MEDIA CONTACT:

Gareth Roberts
Director of sponsorship and media relations; Carlsberg UK
Tel.: +44 7785 76 28 80

 

DID YOU KNOW THAT ..? 

  • Carlsberg’s Northampton brewery was awarded the Financial Times Industrial Architecture Award in 1975. The brewery was designed by the Danish architect Knud Munk in the form of a Danish longship.
  • The slogan “Probably the best lager in the world” was created in Northampton in the mid 1970s.  After changing “lager” to “beer”, Carlsberg has been using the slogan world-wide for many years.
  • Carlsberg UK is sponsor of the England football team, Liverpool Football Club and the FA Cup, and is a founding partner of the new Wembley stadium.
  • Carlsberg was originally exported to the UK in 1860's and has grown in popularity since

 

Revised April 2010