In markets where we don't have our own breweries, operations are handled by our Export, License and Duty Free division.
We have divided our markets into three regions:
NORTHERN AND WESTERN
EUROPE |
EASTERN EUROPE
|
ASIA
|
 |
 |
 |
- Mature markets
- 43% of total volume
- 41% of operating profit
|
- Growing markets
- 44% of total volume
- 52% of operating profit
|
- Emerging markets
- 13% of total volume
- 7% of operating profit
|
EXPORT & LICENCE MARKETS:
Africa, Australia & NZ, Austria, Belgium, Canada, Cyprus, Greenland, Iceland, Ireland, Israel, Japan, Latin America, Malta, Middle East, Romania, Spain, Turkey, USA