With its population of 15 million, Kazakhstan is one of the fastest-growing economies among the former Soviet republics. The beer market has experienced 100% growth since 1999 and it offers strong growth and profit potential.
In 2002 Carlsberg entered the beer market of Kazakhstan via purchase of the major ownership in a local Irbis brewery (through the JV BBH). Later in 2003 Carlsberg acquired one more local brewery Ak-Nar, which produced the very popular local beer DERBES. Later that same year these two breweries were merged to one on the production site of Ak-Nar Brewery. By the end of 2005 the Ak-Nar Brewery was renamed into the DERBES Brewery Ltd. which means "independence" or "freedom" in Kazakh language.
During next years the beer brands of “DERBES” Brewery showed dynamic growth and entered the top 3 of leaders in the beer market of Kazakhstan.
Today the production capacity of the “DERBES” Brewery is more than 2 mln. hl. Portfolio of the company consists of such famous brands as DERBES, IRBIS, Alma-Ata, TUBORG Green, TUBORG Twist and imported beer brand Corona Extra. All brands hold strong leading positions in separate segments of the market.
KEY DATES:
1998: Launch of Irbis brand
1999: DERBES beer brand was launched on the eve of Independence Day of the Republic of Kazakhstan
2003: Carlsberg acquires total share capital of the Ak-Nar Brewery and merges it with Irbis brewery (the major ownership of which was acquired in the end of 2002)
2007: launch of TUBORG Green, the first licensed beer in DERBES`s portfolio
KEY FACTS:
Brewery: Derbes Brewery Ltd.
Per capita consumption: 34 l.
Distribution (Carlsberg Group in Kz): 98% of all the accounts which sell beer (source: AC Nielsen, 17 biggest cities, off-trade, Sept. 2008)
MANAGEMENT:
| CEO Imrich Havris |
CFO Valdas Puzeras |
 |
 |
BRANDS:
Derbes, Irbis, Tuborg Green, Tuborg Twist, Alma-Ata
CONTACTS:
Derbes Brewery Ltd.
270 V, Kazybayev str., Almaty, 050014
Republic of Kazakhstan
Phone +7 (727) 250 34 50
Fax: +7 (727) 250 34 60
e-mail: derbes@derbes.kz
MEDIA CONTACTS:
Galina Bozhenko
PR Manager
DERBES Brewing Company
270 V, Kazybayev str., Almaty
050014, Republic of Kazakhstan,
Tel: +7 (727) 250 34 50 (ext. 1978)
Fax: +7 (727) 250 34 60
Mob: +7 701 742 08 54
E-mail: galina.bozhenko@derbes.kz
DID YOU KNOW THAT ..?
- Irbis is the Old Turkic name of the rare snow leopard which lives in the high mountains of Kazakhstan. This noble and strong animal is untamed and wild by nature. The snow leopard is one of the national symbols of Kazakhstan.
- In terms of size Kazakhstan is the second largest country among the CIS states. It is the ninth largest country in the world place Russia, China, USA, Argentina, Brazil, Canada, India and Australia.
Revised 2009