MYTHOS BREWERY is the second largest brewery in Greece and a member of the Carlsberg Group. The production plant is located in Thessaloniki where Mythos, Mythos Red, Kaiser and Henninger beers are produced. Especially Mythos beer, the first authentic Hellenic beer, is the only Greek beer brand that is exported to 30 countries having branded demand and loyal fans.
The company also imports and distributes throughout the country international beer brands: Danish Carlsberg, French Kronenbourg 1664, Belgian Grimbergen, and the Irish Guinness and Kilkenny registered trademark by Diageo Ireland. Therefore Mythos Brewery expands the Greek market of beer and offers Greek consumers new qualitative choices of tastes. The company also maintains distribution centres in Athens, Thessaloniki and Crete, providing nationwide distribution coverage.
KEY DATES:
1968 Founding of Henninger Hellas S.A., by Henninger Brau Brewery of Frankfurt, Germany.
1976 Production of Kaiser Pilsner starts in Greece
1989 BSN (French multinational company, producer of Kronenbourg beer) takes stock majority of Henninger Hellas.
1992 Boutari Group acquires majority of stock of Henninger Hellas S.A.
1997 Launching of the first authentic Hellenic Beer, Mythos. Mythos managed to reverse the situation in a stagnant and established market and win the hearts of the Greeks and foreigners, becoming soon the third most favourite beer in the Greek market.
2000 The company’s name changes to Mythos Brewery.
2002 Scottish & Newcastle acquires 47% stake in Mythos Brewery S.A.
2004 Scottish & Newcastle acquires the majority of stock (68%) of Mythos Brewery S.A.
2006 Scottish & Newcastle acquires 100% ownership of Mythos Brewery.
2007 Mythos Brewery launches Mythos Red a new premium red beer, with an appealing red colour and full taste.
2008 Carlsberg Group acquires ownership of Mythos Brewery.
2009 Mythos Brewery launches Carlsberg beer in a new innovative embossed bottle
KEY FACTS:
Employees: 250
Market position: 2
Market share: 11%
Consumption per person: 40 litres
MANAGEMENT:
| CEO Søren Brinck |
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MEDIA CONTACTS:
Vasilis Constandinidis
Legal Director
Tel.: +30 210 66 75 215
Email: vasilis.constandinidis@mythosbrewery.gr
CONTACTS:
Mythos Brewery S.A.
171 Ippokratous Street
190 04 Spata, Greece
Tel.: +30 210 66 75 200
Fax: +30 210 66 75 296
Email: info@mythosbrewery.gr
Website: www.mythosbrewery.gr, www.mythosbeer.gr
DID YOU KNOW THAT ..?
In 2001 Mythos beer won the gold award amongst 200 participants (beer and whiskey) in the Canadian competition “2001 Interbeer International Beer & Whiskey Competition” after blind tasting.
In 2005, Mythos Brewery was awarded from KPMG for best practice applications in Human Resources Administration
In 2008 the effectiveness of Mythos' integrated campaign “Your Own Mythos” was awarded with the silver Effie in the category of Alcoholic Drinks/ Tobacco/ Media.
Revised April 2010