Carlsberg’s brewery in Valby, Copenhagen was founded by JC Jacobsen on 10th November 1847.
In 1970, Carlsberg merged with the other leading Danish brewery, Tuborg. Carlsberg Danmark became a fully owned subsidiary of the Carlsberg Group in 2000 and merged with Coca-Cola Tapperierne Danmark in 2001.
Carlsberg has also owned the Wiibroe brewery in North Zealand since 1964 and began brewing Wiibroe beer in 1998.
Carlsberg Danmark is the country’s leading producer and supplier of beer and soft drinks. Carlsberg, Tuborg and Coca-Cola are among the strongest brands in Denmark, giving Carlsberg a 63% share of the beer market and 50% of the soft drinks market.
Carlsberg Danmark is also enjoying great success in the fast developing speciality beer market. Through the Semper Ardens series, launched in 1999, the Jacobsen Brewhouse, which opened in 2005, and the Kongens Bryghus series, launched in 2007, it has gained a leading position in the sector.
At the end of 2008, Carlsberg Danmark moved all production from its Valby site in Copenhagen to the Carlsberg brewery in Fredericia, thus leaving the industrial Valby site open for a town development project.
Headquarters both of the Carlsberg Group and Carlsberg Danmark will remain in Copenhagen.
KEY DATES:
1847 Carlsberg founded
1873 Tuborg founded
1964 Wiibroe becomes part of Carlsberg
1970 Carlsberg and Tuborg merge
2001 Carlsberg buys Coca-Cola Tapperierne (bottler)
2005 Jacobsen Brewhouse opened
2008 All production centralised at the Carlsberg brewery in Fredericia
KEY FACTS:
Sites: 1
Capacity: 430 million litre (beer)
Employees: 1.950
Market position: 1
Market share: 62% of the beer market and 50% of the soft drink market
Total Beer market: 420 million litres
Consumption per person: 90 litres
Carlsberg Ownership: 100%
MANAGEMENT:
| CEO: Jesper Jørgensen |
CFO: Christina Rasmussen |
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BRANDS:
Carlsberg, Tuborg, Jacobsen speciality beers, and Wiibroe
CONTACTS:
Carlsberg Danmark
Vesterfælledvej 100
1799 Copenhagen V
Denmark
Tel: +45 33 27 33 27
Fax: + 45 33 27 47 11
E-mail: carlsberg@carlsberg.dk
Website: www.carlsbergdanmark.dk
MEDIA CONTACT:
Jens Bekke
Communications manager
Tel: +45 33 27 14 12
E-mail: Jens.Bekke@carlsberg.com
DID YOU KNOW THAT..?
- A copy of The Little Mermaid statue can be seen in the gardens next to the Carlsberg Visitors Centre in Copenhagen
- The Carlsberg Visitors Centre has the largest bottle collection in the world, with more than 16,600 different kinds of beer bottles. In 2007 the collection was registered in the Guinness Book of Records.
Revised April 2010